Peak moving season is just around the corner! Are you looking to sell your home or wondering why your home hasn’t sold already? You’ve probably begun asking yourself: How can I increase curb appeal? How can I get potential buyers to perceive a higher property value? How can I set the tone for showings?
Believe it or not, poor paint colour choices might be the culprit. Colours command an effect on our psychology. It changes our mood even before we can realize it. Red, for example, may be associated with good luck and celebration, while for others could trigger a sense of urgency and panic. It’s true, the wrong paint colour could be undermining the sale of even the most well-furnished, tidy home. First impressions are everything, sometimes it can even be the make or break on a potential offer.
Now, we’re not claiming to be colour psychology experts, but we’ve partnered with experts in this field and interior designers over a variety of paint projects (shoutout to Medina Living Designs) and have noticed that the colours and shades that appeal most to the masses are, wait for it – neutrals. Warm and earthy neutral tones are replacing the popular grey, say 54% of design experts.
Warm Neutrals Are On The Rise
Why warm neutrals? Paint naturally influences spaces, affecting the mood of every room. This is an opportunity when selling your home to offer your buyers a “blank canvas” of opportunities. This year, as home and work lives continue to blur, comfort is on the agenda. Warm neutrals and earth tones are on the rise, while cool tones take the back seat. Earth-based hues create a welcoming and cosy atmosphere allowing the potential buyer to picture themselves living, cooking and lounging in the space without too much noise.
Elevating Your House Fixtures
Another reason why neutrals have a universal appeal is that almost any piece of furniture or statement piece harmonizes perfectly with a neutral base. Light fixtures like an antique brass lamp or wooden frames all integrate seamlessly with beige, clay, or any neutral colour. Going for neutral colours will more than likely always provide a good first impression – increasing curb appeal.
Now that you’ve probably decided you want to take on an entire interior repaint, let’s help you set the tone for this new environment you are creating.
We suggest asking yourselves these questions first when looking at paint samples.
● Does this colour feel warm and inviting?
● Does this colour feel cold and boring?
● What kind of ambience and feeling am I looking to give off?
We find that asking these questions in the very beginning will remove any impulsive purchases of an “eggplant purple” that then, might attract a “teasing peach”.
Fun fact: When people think of neutrals, they usually lean towards the colour white. While 2021 trends actually show that white on white paint does offer a seamless and clean finish, we also suggest going for an off-white, beige, or greige to add a little bit of personality.
Need Help Picking a Paint Colour?
With neutrals, there’s an endless amount of samples to choose from. Palettes of greige (a warmer grey) highlight a warmer tone that adds that light and bright feeling, setting the vibe for the environment without coming across too cold. While it’s important to take time to pick the
right colours, don’t spend too much time. If you’re stuck on choosing the right colour, let us connect you with one of the pros.
To help, we’ve listed a few of our paint colour favourites by Sherwin-Williams, one of our trusted paint suppliers to help you get started.
It’s important to take some time reflecting and looking into the right colours. While the colour red we mentioned above represents success and good fortune, to a buyer, it can cause uneasiness and panic when entering a home. The value of a fresh coat of paint, however, is unmatched, and in the right colour will not only increase the chances of finding a buyer sooner but also boost home value.
We can help! Chat with a PLE Painting crew member today to request a free estimate!